Thank you Cambridge Healthtech Institute to provide me with the opening keynote for Clinical Ops Executives in Barcelona September 17, 2019. I Introduced Real World Data you’ve never considered of value. Or which you didn’t trust. Emerging digital health tools enabling accessing and capturing these data for the first time ever. And suggestions to use them to spice up your clinical trial design in order to obtain unique selling points for emerging drugs. In short, to a fresh look into clinical trial design and execution with concrete examples of a toolbox to apply tomorrow.