There is no business model for prevention. Or is there? If we turn prevention into an aspirational long term goal, why should you bother today? Today, you make money from treating sick patients. Well, imagine you could generate a vaccine for every chronic disease. Not Corona or Dengue. Cancer. Diabetes. Heart Failure. Stroke. Would you be willing to run that business? If yes, what would you do next?
Regardless of your answer, in this section we will explain to you why prevention and ultra-early disease prediction should be top of mind right now and how it brings novel business opportunities. Let’s look at a few cancer screening experiences.
Virtual humans to aid your cancer screening questions
Here is an interactive tool which helps to deal with the stigma of – and questions around – prostate cancer symptoms and screening. Providers can use it during a clinical encounter to facilitate conversation.
“Talk to Someone About Prostate Cancer” takes the form of an in-browser interactive video developed by health simulation company Kognito, where Nathan introduces himself and prompts the viewer by asking how confident they are talking to their provider about prostate cancer screening. Users indicate their response by clicking one of several text responses, prompting a relevant reply, and kicking off a series of question and answer conversation trees. You can test it here. Virtual health engagement tools that employ digital avatars can help some patients open up about difficult-to-discuss topics, providing a new way for individuals to become more engaged in their care. Cause Nathan can cover more than just screening topics in the future. He can help your patient to engage with your product in a new way. Another example comes from the World Health Organization which announced a new smoking cessation initiative that will combine free nicotine replacement therapies with an artificial intelligence-based “virtual health worker.” Florence welcomes you here. Not surprisingly, a new breed of virtual humans as healthcare companions are about to enter the scene. We’ll introduce different use-cases the following months or upon your request.
Cervical cancer / HPV screening with a smartphone
Towards a consumer proof pap smear. MobileODT is an Israeli digital health femtech company that is developing VisualCheck, a breakthrough innovation in cervical cancer screening.
VisualCheck provides non-specialists with an AI-based clinical decision support tool, predicting how highly trained colposcopists would determine positive or negative cervical cancer diagnosis.
We are watching closely how they support large-scale government cervical cancer screening projects, and how such technology will help to deliver cervical cancer screening at scale, utilizing Artificial Intelligence (AI) and Machine Learning (ML) capabilities, also in areas which had different standards of preventive care before. Running programs in the Dominican Republic are a point in case.
Our databases contain numerous examples like the one above. Such tools, or the strategy with the man cave, help to identify patients early. Which widens treatment and other care opportunities. If you have a related need, we welcome your inquiry.
Screening by my toilet, my mirror and other common household items
It’s your first routine in the morning of October 13, 2026 when your Poodl toilet beeps a warning notification: Outsense technology has detected a suspicious colon cancer sign in your stool. That was to be expected. After all, your genetic test revealed that you possess a mutation in the MSH2 gene. You get an appointment, tailored to your agenda, to visit an outpatient clinic (an ambulatory or polyclinic) where you will swallow a Capsocam. This is a 360% camera, the size of a pill, which scans your intestines for real marks of colon cancer, while the patient watches a movie, relaxed. Endoscopy is something from the past indeed. Following the removal of a tiny polyp, you’re sent home with a personalised diet program from Zest to avoid any further escalation. Gladly, Belong, my colon cancer companion App, comforts me that your DRUG-X serves as back-up for if my polyps might decide to derail.
Our databases contain numerous examples like the one above. If you have a technology maturity request, we welcome your inquiry. But how will we get these patients flagged for your upcoming colon cancer drug? That’s what we really like to discuss with you: new ways towards patient awareness.
Turn your cancer screening center into a man cave
A men’s room in the hospital. Combining educational resources and emotional support Man Cave Health provides a unique patient care model. Man Cave Health is creating sports-themed facilities where men can feel at ease, complete with a team of friends, medical professionals, educators and advocates ready to help them take control of their healthcare journey. They are making it more comfortable for men to go to the doctor by replacing the traditional, clinical setting with a more masculine décor which includes memorabilia from local sports teams, flat-screen televisions, leather seating and coffee bars. The place I look forward to be educated about, or prepared for my prostate or colon cancer screening for instance. Or to get informed about novel therapeutic programs underway in your company.
So who should be the sponsor of this? The hospital? A pharma or medical devices company? The local sports club? Or can it be yet another, surprising but relevant player?
If you like the creativity behind this idea, we can provide plenty more examples of Delight Thinking. A toolbox you can endorse to grow your organisation, reach and reputation
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