HowRyou

Patient engagement companion App. Drug response patient experience

AI-driven pharmacy patient companion App We built a patient engagement companion App to follow-up drug response and experience in the real world / in the patient setting.

A deep dive into technology to help identify … <your task here>

For a top 10 pharma company we have delivered a comprehensive Deep dive into the maturity of digital biomarkers, remote monitoring and smart medication / adherence tools. The company currently investigates how to dynamically deploy this company- and even pharma ecosystem-wide. For another company we did a similar analysis, but focused on very early stage […]

Pharmacy of the future for McKesson

Pharmacy future. New digital tool to learn from pharmacy clients

Today, a pharmacist sells already many more products than only medicines, but it’s clear that the role of a pharmacist will evolve further in the future. Selling Apps and learn people how to work with these will become part of their offering. For US-based McKesson, the largest pharma supply chain company, we are helping to […]

Rethinking a preventive health provide

prevention checkup delight experience

Starting from a white page. For a leading preventive health provider, its customers being big corporates, we have shown how a boring prevention check-up can be turned into an aspirational experience, applying delight thinking via both technology and design ideas

Deep-dive into wearables

Wearables deep dive clinical trials

For a major pharma we scouted for novel start-ups developing wearable tech that could be used to monitor a number of specific features in patients participating in a clinical trial for a given disease. This data is absent in classical competitive analysis databases (Thomson Reuters, Adis Insight etc). For another we scouted examples to show […]

Health insurance companies

insurance digital health tools

For two leading health insurance companies, we screened for learnings from abroad including failure and success with the experimentation of digital health tools & gadgets and implementation of novel business models.

A deep dive for Danone / Nutricia

emerging food nutrition startups

A deep dive for Danone / Nutricia, one of the leading global food companies, we investigated the entire space of emerging food and nutrition start-ups which could play a role in the management of an emerging disease condition. This helped the company to position itself in this space.

Co-creation with the patient

cocreation patient pharma medication

A global pharma company asked us to ‘delight’ one of its medications, bottom-up, in co-creation with the patient. For such projects we start with a patient-round table, to map their frictions, and to paint them a number of unknowns to evaluate relevance to turn them into solutions.