Co-creation with the patient

cocreation patient pharma medication

A global pharma company asked us to ‘delight’ one of its medications, bottom-up, in co-creation with the patient.

For such projects we start with a patient-round table, to map their frictions, and to paint them a number of unknowns to evaluate relevance to turn them into solutions.

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Scientific microbiome probiotics research using mixed reality technologies
Cases

Danone exhibit

Danone has entrusted us to turn their scientific microbiome & probiotics research into an exhibit in Paris showing compelling stories using mixed reality technologies (VR,

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