Discovering and launching exploratory Metaverse initiatives with a pharma’s Brand & Marketing teams
Our global biopharma client was interested in exploring Metaverse use cases that:● are innovative with unique positioning● have a potentially robust business case or business model● have a feasible and practical path to implementation● are relevant to the company’s therapeutic areas and product pipelines To develop such uses cases we prepared and delivered an Inspiration […]
Help an External Funding unit of a pharma discover and launch novel innovation and partnering opportunities
In this project we helped the client sharpen the positioning of the External Funding group within the company’s global operation and increase internal visibility of the group among the business units and externally to existing & potential partners in public-private partnerships and others. We also explored new & actionable opportunities for innovation partnerships and funding […]
Develop and evangelise digital health strategy in CAR-T therapy
Rethinking the entire patient journey with digital delight In two projects for a global pharma company, Healthskouts explored opportunities for digital health intervention and bringing delight in CAR-T therapy journeys, both for patients and providers. Applying our research and Delight Thinking methodology to the entire product & patient journey, we showed how we could design […]
Sharpen the positioning and communication strategy of a pharma’s Digital Health unit
This Digital Health division of a global biopharma company wanted to better define its identity and value propositions, and how it communicates such, both within the global organisation and towards key external stakeholders: patients, providers and payers. To inspire a compelling mission and vision, Healthskouts first prepared an inspiring talk for the entire digital health […]
Create inspirational content on the future of lung cancer care, to engage internal pharma audiences
For a global biopharmaceutical company Healthskouts explored opportunities for digital health intervention in lung cancer and how our client could create a vastly superior competitive offering through digitally-enabled patient delight. Working closely with the client’s marketing, digital and lung cancer teams we created a super-inspiring TED-style video presentation. The video was presented in a lunch […]
Danone exhibit
Danone has entrusted us to turn their scientific microbiome & probiotics research into an exhibit in Paris showing compelling stories using mixed reality technologies (VR, AR, holograms). The resulting brand is called FLUX.
Pharmacy of the future for McKesson
Today, a pharmacist sells already many more products than only medicines, but it’s clear that the role of a pharmacist will evolve further in the future. Selling Apps and learn people how to work with these will become part of their offering. For US-based McKesson, the largest pharma supply chain company, we are helping to […]
The Coca-Cola Company innovation pipeline in health & nutrition
We had the honor to help the Coca-Cola Company build a purpose-driveninnovation pipeline in health & nutrition
Infuse delight
We helped Janssen pharma rethink the entire Infuse Experience and turn it into a delightful journey for patients, their relatives and health professionals (haematologists, primary physicians and nurses). With our uniquely designed inspiration material and Delight thinking toolset – co-developed with our partner Pieter Sprangers at Domo de Refontiro – we unlocked unknown frictions, all amenable for […]
Patient Delight
Janssen, a Johnson & Johnson company, has launched a Patient Delight movement manifesto based on Koen Kas’ keynotes and book ‘Your guide to delight’. It accompanies their move from selling medication, to selling real patient services and experiences ….not just beyond the pill.