Discovering and launching exploratory Metaverse initiatives with a pharma’s Brand & Marketing teams
Our global biopharma client was interested in exploring Metaverse use cases that:● are innovative with unique positioning● have a potentially robust business case or business model● have a feasible and practical path to implementation● are relevant to the company’s therapeutic areas and product pipelines To develop such uses cases we prepared and delivered an Inspiration […]
Help an External Funding unit of a pharma discover and launch novel innovation and partnering opportunities
In this project we helped the client sharpen the positioning of the External Funding group within the company’s global operation and increase internal visibility of the group among the business units and externally to existing & potential partners in public-private partnerships and others. We also explored new & actionable opportunities for innovation partnerships and funding […]
Sharpen the positioning and communication strategy of a pharma’s Digital Health unit
This Digital Health division of a global biopharma company wanted to better define its identity and value propositions, and how it communicates such, both within the global organisation and towards key external stakeholders: patients, providers and payers. To inspire a compelling mission and vision, Healthskouts first prepared an inspiring talk for the entire digital health […]
Pharmacy of the future for McKesson
Today, a pharmacist sells already many more products than only medicines, but it’s clear that the role of a pharmacist will evolve further in the future. Selling Apps and learn people how to work with these will become part of their offering. For US-based McKesson, the largest pharma supply chain company, we are helping to […]
Rethinking a preventive health provide
Starting from a white page. For a leading preventive health provider, its customers being big corporates, we have shown how a boring prevention check-up can be turned into an aspirational experience, applying delight thinking via both technology and design ideas
An aspirational mission for AB Inbev
For leading global brewery AB InBev, we were tasked to turn their blue collar prevention services into an aspirational operation.
The Coca-Cola Company innovation pipeline in health & nutrition
We had the honor to help the Coca-Cola Company build a purpose-driveninnovation pipeline in health & nutrition
Co-creation with the patient
A global pharma company asked us to ‘delight’ one of its medications, bottom-up, in co-creation with the patient. For such projects we start with a patient-round table, to map their frictions, and to paint them a number of unknowns to evaluate relevance to turn them into solutions.
Merck Shark tank event
A top ten pharma company turned our workshop into an internal shark-tank event to drive global adoption of data-focused thinking.
Global Biopharma UCB mandated us to organise ‘Hack Epilepsy’ – where we translated needs from epilepsy patients & caregivers into 18 solutions, 4 of which turned into start-ups or internal solutions to UCB. Our innovative initiative subsequently won an award at the Eye For Pharma Barcelona Awards 2016. As a follow-up, Healthskouts became UCB’s external […]
We helped Janssen pharma rethink the entire Infuse Experience and turn it into a delightful journey for patients, their relatives and health professionals (haematologists, primary physicians and nurses). With our uniquely designed inspiration material and Delight thinking toolset – co-developed with our partner Pieter Sprangers at Domo de Refontiro – we unlocked unknown frictions, all amenable for […]
Janssen, a Johnson & Johnson company, has launched a Patient Delight movement manifesto based on Koen Kas’ keynotes and book ‘Your guide to delight’. It accompanies their move from selling medication, to selling real patient services and experiences ….not just beyond the pill.